EcoRevive Naturals, a sustainable cleaning product company, approached us for a complete rebranding. They sought to enhance their brand identity and packaging design to appeal to a wider audience, including eco-conscious consumers and mainstream retailers.
- Dated Branding: The existing branding felt outdated and failed to communicate the company's commitment to sustainability.
- Limited Appeal: EcoRevive's previous packaging didn't attract mainstream consumers due to its eco-centric design.
- Competitive Market: The cleaning product market is highly competitive, requiring a unique and memorable brand presence
- Modernization: Revamp the brand's image with a contemporary and eco-friendly aesthetic.
- Broaden Audience: Create packaging that appeals to both eco-conscious consumers and mainstream retailers.
- Stand Out: Develop a design that distinguishes EcoRevive Naturals from competitors.
- Brand Strategy: We conducted extensive market research and identified key competitors and trends. We defined EcoRevive's unique selling points and positioned them as an eco-friendly, effective, and affordable choice.
- Visual Identity: We crafted a fresh, nature-inspired visual identity, including a new logo, color palette, and typography. This identity conveyed eco-friendliness and product efficacy.
- Packaging Design: Our team redesigned product labels and packaging to reflect the new brand identity. We used sustainable materials and emphasized product benefits and eco-friendliness.
- Marketing Collateral: To support the rebrand, we designed marketing collateral, including brochures, social media assets, and a revamped website.
- Increased Sales: EcoRevive Naturals experienced a 30% increase in sales within the first quarter after the rebrand.
- Wider Distribution: Major retailers, previously hesitant, began stocking EcoRevive products due to the new design's broader appeal.
- Positive Feedback: Consumers praised the new look and appreciated the brand's commitment to sustainability.
- Brand Loyalty: EcoRevive Naturals developed a loyal customer base, thanks to the cohesive and impactful rebrand.