Marketing Office

Broker 2 Me is your strategic partner in marketing success. Our expert team specializes in innovative marketing strategies tailored to elevate your brand and listings. From digital campaigns to creative branding solutions, we're dedicated to showcasing your properties effectively in today's competitive market.
Client
Google
Year
2022
Tags
Broker 2 Me
Design

Project Overview:

EcoRevive Naturals, a sustainable cleaning product company, approached us for a complete rebranding. They sought to enhance their brand identity and packaging design to appeal to a wider audience, including eco-conscious consumers and mainstream retailers.

Challenges:

  1. Dated Branding: The existing branding felt outdated and failed to communicate the company's commitment to sustainability.
  2. Limited Appeal: EcoRevive's previous packaging didn't attract mainstream consumers due to its eco-centric design.
  3. Competitive Market: The cleaning product market is highly competitive, requiring a unique and memorable brand presence
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Goals:

  1. Modernization: Revamp the brand's image with a contemporary and eco-friendly aesthetic.
  2. Broaden Audience: Create packaging that appeals to both eco-conscious consumers and mainstream retailers.
  3. Stand Out: Develop a design that distinguishes EcoRevive Naturals from competitors.

Approach:

  1. Brand Strategy: We conducted extensive market research and identified key competitors and trends. We defined EcoRevive's unique selling points and positioned them as an eco-friendly, effective, and affordable choice.
  2. Visual Identity: We crafted a fresh, nature-inspired visual identity, including a new logo, color palette, and typography. This identity conveyed eco-friendliness and product efficacy.
  3. Packaging Design: Our team redesigned product labels and packaging to reflect the new brand identity. We used sustainable materials and emphasized product benefits and eco-friendliness.
  4. Marketing Collateral: To support the rebrand, we designed marketing collateral, including brochures, social media assets, and a revamped website.

Results:

  1. Increased Sales: EcoRevive Naturals experienced a 30% increase in sales within the first quarter after the rebrand.
  2. Wider Distribution: Major retailers, previously hesitant, began stocking EcoRevive products due to the new design's broader appeal.
  3. Positive Feedback: Consumers praised the new look and appreciated the brand's commitment to sustainability.
  4. Brand Loyalty: EcoRevive Naturals developed a loyal customer base, thanks to the cohesive and impactful rebrand.
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